About us

GFG ALLIANCE OVERVIEW – ABOUT US

GFG Alliance is a collection of global businesses and investments, owned by Sanjeev Gupta and his family.

The Alliance is structured into three core industry brands: LIBERTY Steel Group, ALVANCE Aluminium Group and SIMEC Energy Group, independent of each other yet united through shared strategy, values and purpose to create a sustainable future for industry and society.

Besides its core industry brands, GFG Alliance holds investments in financial services, property and other specialist businesses within a Family Office. The Family Office also contains the GFG Foundation – a registered charity founded by Sanjeev and his wife Nicola that aims to develop industrial skills among young people.

GFG Alliance employs 30,000 people across 30 countries. GFG Alliance is a leader in sustainable industry with a mission to become Carbon Neutral by 2030.

Our purpose is to create a sustainable future for industry and society

OUR STRATEGY

We create an economically sustainable business model for our industries which is profitable for the long term, allows for socially sustainable development in local communities and is carbon neutral. Our strategy is driven by four key trends – increasing demand for steel and aluminium, the urgent need to decarbonise these sectors, the decline of traditional manufacturing industries in developed economies and the need to be competitive in a changing world. Our strategy enables us to identify opportunity and drive positive change in our industries.

This means modernising industrial sites that have been left behind, establishing partnerships with employees to create self-determined change and transforming manufacturing processes by harnessing renewable power and agile production. This leads to lower costs, reduced emissions and sustainable profits to secure long-term employment in the communities we operate in.

OUR LEADERSHIP

GFG Alliance’s talented team is led by Sanjeev Gupta.

Sanjeev is an international businessman, industrialist and the Executive Chairman of the GFG Alliance. He holds an MA in Economics and Management from the University of Cambridge.

Sanjeev is supported by an accomplished and experienced global leadership team with responsibilities across GFG’s industry brands and key functional areas.

Together they bring to life GFG’s core values of change, family and sustainability in working together as a networked and collaborative team.

 

Our leadership

OUR INDUSTRY BRANDS

GFG Alliance has three industry pillars, or brands: LIBERTY Steel Group, ALVANCE Aluminium Group and SIMEC Energy Group.

GFG FAMILY OFFICE

GFG Alliance holds investments in financial services, property and other specialist businesses within a Family Office.  The Family Office also contains the GFG Foundation – a registered charity that aims to develop industrial skills among young people.

Learn more about the GFG Family Office

OUR CUSTOMER BRANDS

Across the Alliance we have a number of market-facing brands.

Our Guiding Values

CHANGE

Recognising that change is a constant in the world, we are dynamic in that we seek to drive change rather than let it drive us.

 

We pride ourselves on having an open mindset and continually challenging the status quo. We seek out innovative ideas in order to stay ahead of the curve, and we encourage our people to persist and to overcome setbacks.

Using an agile approach, we take calculated risks. We’re nimble and respond to setbacks and opportunities at pace. Regardless of where we work, our unbridled curiosity means we are not afraid to push boundaries and innovate, adding value to every industry in which we operate.

FAMILY

We are more than a team, we are a family.

 

The GFG Alliance has an inter-generational outlook, which means we make decisions for the welfare of our future generations.

We do this by caring for each other, our partners and our communities in practical ways. We support, respect and help each other, making integrity and transparency the foundations for our relationships. We are inclusive, nurturing  and embrace diversity to drive performance and collectively build on the success of GFG.

SUSTAINABILITY

As a family owned group of businesses, we think of sustainability across three dimensions.

 

First, and most importantly, economic sustainability, as it is fundamental to the success of the businesses and those who depend on them over the longer term. Second, social sustainability, recognising the important contribution of a successful industrial sector, and the jobs and security it creates, to a well-balanced and thriving society. Third, environmental sustainability, which flows naturally from the long-term perspective of a family business, which incorporates the interests of future generations.

30,000+
Workforce across the Alliance
35+
Countries we operate within
30+
Businesses within the Alliance

Global Footprint

OUR HISTORY

Learn more about our journey which began in the 1950s.

Our timeline

OUR SUSTAINABLE PRACTICES

 

We are committed to creating a sustainable future for industry and society, and aim to become the most sustainable industry group in our sectors by 2030 through our CN30 initiative.

Learn more about CN30 Human rights