ALVANCE Aluminium Wheels breaks into caravan market with Tyre-Line deal

> 17th September, 2020
Photo of aluminium wheels

35,000-wheel contract marks the first non-auto sector deal for France’s only aluminium wheel manufacturer

ALVANCE Aluminium Wheels (“Wheels”), France’s only producer of aluminium wheels has won a contract to supply Tyre-Line Original Equipment Ltd – the leader in wheel and tyre assemblies for the UK and European caravan and leisure vehicle markets.

The contract, which will see Wheels supply Tyre-Line with over 35,000 aluminium wheels per year in sizes ranging from 14 to 16 inches, is the first such deal for the Chateauroux-based company to produce wheels outside of the auto sector.

Headquartered in Northamptonshire, Tyre-Line prides itself on supplying its customers with the best quality, value for money products in the market and was looking for a supplier that could design, test and produce wheels to automotive quality specifications.

The quality of wheel assemblies for the leisure market is a top priority for Tyre-Line as while wheels for caravans are typically smaller than those on cars, their load capacity is significantly greater as the weight of the caravan is often carried by two wheels instead of four.

Speaking of the contract, Managing Director of Tyre-Line Edward Musson said:

“Having suppliers delivering quality-assured products via a robust supply chain is of paramount importance to us, so we were only too happy to partner with Wheels to develop a range of products to our stringent design and quality specifications. We partner with our own customers to design wheels that will give their caravans and leisure vehicles an individual styling so it was imperative for us to find a supplier that had design expertise and the adaptability and flexibility to produce and ship our orders quickly. Wheels has all of that in spades and took to the task really quickly, even though it was outside their core business, and have absolutely delivered a great product.”

Visit the ALVANCE Aluminium Group website to read the full media release.

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