Offering supply chain transparency

Australia, LIBERTY, sustainability > 12th September, 2019

At a glance

  • New regulations and competitive pressures mean that companies are now increasingly being compelled to scrutinise their logistics and supply networks to ensure socially responsible practices are in place.
  • InfraBuild – a company of LIBERTY – is offering Australian customers peace of mind with visibility of its supply chain.
  • Underpinning technology is helping InfraBuild lead the way and adding value for customers.

With companies across the world increasingly being held accountable for choices made across their supply chains, InfraBuild, a company of LIBERTY, offers Australian customers peace of mind.

Never before in history have businesses had to pay such close attention to their supply chains. Regulations being introduced across the planet and competitive pressures mean that companies are now increasingly being compelled to scrutinise their logistics and supply networks to ensure socially responsible practices are in place.

And it’s not just sustainability and environmental requirements that businesses need be concerned about. The introduction of Britain’s Modern Slavery Act of 2015 and its Australian counterpart of 2018 mean that businesses must also guard against other supply chain evils, such as human trafficking.

InfraBuild has a strong position in the Australian market in being able to offer infrastructure and property industry customers assurance and visibility at every point of its Australian supply chain.

“Customers are demanding increased transparency and traceability through their supply chains to ensure compliance to standards and sustainability criteria.”

Customer and Market Relationship Manager Rob Johnson.

“InfraBuild is focused on providing customers confidence that the product they receive is the product they have specified, and ultimately that it meets their requirements.”

Rob adds, “Our fully integrated supply-chain model gives customers confidence that the product delivered will meet project specifications and design intent. We have transparency and traceability over each aspect of our supply chain.”

Barcoded product is increasing traceability. Photo: Eamon Waddington, InfraBuild Internal Sales Manager

Value adding for customers
Rob explains InfraBuild’s focus on adding value for its customers is based on looking at a range of factors and compliancy requirements.

“It’s really important to have a holistic, sustainable view of supply chains and not to focus on one particular aspect to the detriment of others,” he says.

“We are very aware of different issues at play, including making sure we know where all of our material is sourced from, which is key to maintaining a robust supply chain.”

Customer Experience Manager David McNeil explains that InfraBuild is also leading the way in applying global standards and technology to drive supply chain transformation.

“For over 15 years, global data standards, especially the use of GS1 barcoding standards in the form of the global trade item number (GTIN), have been critical in InfraBuild’s efforts to facilitate electronic trading and product traceability,” he says.

Increasing market demands
David also chairs the Technology Committee of the Australian Logistics Council, which works to identify best practices, tools and technologies in supply chain transformation.

He further explains: “Now, as the construction market increasingly demands full traceability of products throughout the supply chain for both compliance and sustainability, the serialised GTIN and its integration into building information modelling (BIM) is a logical and essential part of that journey.”

Building on this foundation and utilising existing barcode technology along with GPS freight tracking, products can be tracked from production to delivery. The valuable data acquired en route can then be used to increase traceability and contribute to improved efficiency in the planning and development of infrastructure.

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